Copywriting is the art of persuasion, and it’s critical to your business success. Though copywriting is commonly thought of in terms of advertising, it may be applied with success in any form of communication, from speeches to classified advertisements.
Let’s consider how you are able to apply your copywriting skills to maximize your results with resumes.
The resume and biography are a recurrent business tool, employed by everybody from the humblest intern to CEOs with million-dollar paychecks. Applying copywriters’ skills on your CV assures that they capture attention and get the results you intend.
Copywriting produces out-standing resumes and Bio’s so you would do well to search this niche and apply what you learn to your resume writing.
“Who are you?” – this is the question you are asked, directly or indirectly, from everybody with whom you wish to do business. That question is resolved with a curriculum vita, resume and bio.
Resumes are chiefly used for job search, but bios are used everyplace, from your internet site to your press releases and email signatures.
Although resumes are standardized, meaning they cover the information in a specific format, bios are free form. You can also target bios narrowly to a specific audience, so that you get exactly the response you want.
Here’s a tip, a bio isn’t your autobiography. A bio is always short, and it is written in the third person singular, like this: “prominent athlete John Smith… “; not in the first person singular “I’m a prominent athlete…”
Aim to produce a long bio of approximately 250 words, and an abbreviated bio of just about fifty words.
Let’s consider four copywriting hints for making potent bios:
Who’s your audience? A bio ought always to be composed with a particular audience in mind, for the aim of your bio, as is always the aim with all copywriting, is to get a response.
So before you begin writing material, think of your target audience. What do they need to know so that they will get in touch with you or answer in a different way? If you are writing a bio to include in your company’s annual report for example, you will have a different target audience from a bio composed for a media package, where your target audience are journalists.
Simply the substance, just keep it short.
Bios are tools, and they are short. Keep your bio below one print page, around 250 words.
Once you have written it, you will be able to sum up your bio to less than fifty words, therefore you can use it as a short introductory snippet. You can also make numerous short bios, of less than fifty words, for particular audiences.
Make it dynamic and alive.
As we stated, your intention with your bio is to get a reaction. This means that your audience has to study it. Use active voice, instead of passive.
Use short words, and short sentences in order that your bio reads quickly. Readers scan and so when you use run-on sentences with dependent clauses your step-up the odds that your readers will stop reading.
It’s wholly about the response
Getting a response is the goal of all copy, and particularly with bio’s.
Frequently the response will be indirect. For instance, a Web site visitor may go over your site’s About Us page, read your bio, and proceed to make a purchase from the web site. Your bio has delivered an indirect response – it has established trust, which preceded the sale. Your bio might also have a direct response. When attached to a letter, it could result in a job offer.
Spend time to develop good copywriting skills and the job offers are going to come in a lot quicker. Here is a video that covers more on CV writing using good copy…